A report by the special UN Agency ITU states that there will be more mobile subscriptions than people by early 2014. Mobile usage has peaked during the last two years, and the number of mobile users continues to expand. Over a billion people use smartphones on a daily basis, and mobiles are their primary devices for accessing and consuming different types of media. The mobile revolution is not just a passing trend – it is a paradigm shift that is changing how people interact with each other, find data, and share ideas and information.
As the world hurtles towards a mobile-dominated future, businesses are scrambling to benefit from the changing scenario. Some astute entrepreneurs have already prepared and enhanced their businesses for smartphones, but several enterprises and organizations are yet to take any concrete steps in the direction.
Here, we present important data regarding device penetration, user demographics, consumer smartphone habits and expectations, m-commerce, and mobile advertising to give CEOs, businessmen and mobile developers a clear point of reference at a time when they are considering mobile development and enterprise mobility.
We hope that mobile insights and statistics from the most lucrative mobile markets and rapidly growing mobile markets – US, UK, Australia, Russia, Brazil, India, China, South Korea, Turkey, and Italy – will help businesses get ready for the challenges and opportunities of a mobile world.
1. Mobile Penetration in Different Markets
Most people who have enough money to spend money to buy products and services – your consumers – have mobiles. Mobiles are ubiquitous, not only in developed economies like US and UK, but also in the rapidly growing economies like China, Brazil and India. Let’s take a look at mobile penetration statistics in different countries.
2.Mobile Stats Breakdown – The Types of Mobiles
Mobiles come in all sorts of shapes, sizes and types. For any general business, the target audience usually comprises smartphone owners who run popular versions of mobile operating systems like Android or iOS. But not all mobile users own a smartphone.
Many users have feature mobile phones – these devices cannot be used to purchase products or services. So, for m-commerce businesses, they don’t really count. Next in line are multimedia phones – these share the characteristics of smartphones, but do not run any popular mobile operating system. And the cream of the bunch are smartphones – that are always connected to the web. Most of app sales revenue comes from smartphone owners.
3. Focusing on Smartphone Users: Breakdown According to Gender and Age
Smartphones are high-end devices and the number of men using smartphones is usually greater than the number of women using smartphones. Also, a greater percentage of females own feature phones than males do. However, in some part of the world, the rule doesn’t hold. For instance, more women in Australia have smartphones than men.
Another noteworthy trend is that of younger users owing more smartphones than older users. This the reason that games and entertainment apps are the most popular on most app stores. But, again, we see exceptions to the rules – feature phones have penetrated throughout India and are more numerous than smartphones for every age group. However, as smartphone become more popular, they are finding takers among all age groups.
4. Multiple Devices – One Mouth, Two Ears, One Person, Two Mobiles
As mobiles reach every corner of the market, the growth in mobile is being fueled by people who use two mobiles instead of just one. Some do it to get better plans, others to get better features, and many more do it to keep their business and personal lives separate. Let’s compare the number of people who own two or more mobiles with that of people who get by with just one.
5. What do Users want: Style, OS, Bang for Buck, Ease of Use, Wide Range of Apps?
Your employees, clients and your customers are, more likely than not, using smartphones. Whether you want to create inward-facing apps for your own employees, or create mobile solutions for customers, knowing what mobile users want will help you offer better services and solutions. Take a look at what people look for in mobiles – do they want style, quality operating system, a good deal, intuitive interface or access to top-notch apps?
6. What Users from Diverse Countries do with their smartphones
Knowledge is power. The mobile usage habits of your target audience can be the foundation upon which your mobile apps or solutions rest. Texting, emailing, IM, social networking, streaming music, watching videos, using apps, web browsing and mobile shopping are the most popular smartphone activities. The amount of time users spend on these activities varies from region to region.
7. Apps that Succeed – Selling and Marketing with Smart Applications
Mobile apps are immensely popular – just as websites became a norm once the web became popular, apps have become the norm in the mobile world. If you are planning to develop an app, you must research the market, check the demand for the app and analyze what kinds of apps users prefer. Here, we will take a look at the most happening mobile app types and take notice of the countries where particular types of a apps perform very well.
We shall also look at the kinds of mobile advertisements users receive on this smartphones. Some of these forms are effective and popular while other forms are beginning to annoy the users. The stats and insights presented below will help you find the right kind of mobile advertisements.
8. Popular Methods of Mobile Advertisements
Apart from selling mobile apps on the different app stores, businesses can make a lot of money by giving away apps for free and monetizing them by putting advertisements within the app. Also, as most mobile users are connected to the Internet, advertises can reach them through advertisements on the websites or advertisements in browsers. Another way advertisements reach mobile users is through online videos and while they are streaming online music. While mobile users in most countries see mobile advertisement some or other time, the trend of ads in mobile is most prevalent in China, South Korea and Brazil.
9. Frequency of Mobile Advertisements
Just as media on television is accompanied by advertisement, quite a few of the services and content on mobiles also carry advertisements. Most users in developed countries are not very likely to pay much attention to the advertisements. But users in countries where the smartphone revolution is in nascent stage don’t mind ads that much. Let’s take a look at the frequency with which mobile users in different countries receive advertisements.
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An infographic designed by PLAVEB